Advertising in the 1980's

Many of the improvements in transportation, and communication allowed improve the developing of advertisement in the 1980's. During this time, there would be sizable agencies in which would be bought by larger ad agencies.

Advertisement during this time was changed due to the improvements in technology. For example, Cable TV made an impact in the fact that it was reshaping the way that the TV would be used during this time. By the early 1990's the broadcast television channels that were once dominant were no longer dominant and were slipping under the new broadcasts. Not only was there change in the way that people watched TV due to Cable TV, but there was also change in the fact that viewers now had more control with the use of a remote control. For example, the term "zipping" was used because when someone did not want to watch a commercial they had the ability to change the channel until their normal TV show would come back on television.

Cable TV contributed to the form of advertising. CNN allowed multiple companies to advertise their products to a worldwide audience. There was also another change in the way that things were advertised, for example the Home Shopping Network developed an electronic advertising and it was a direct - response with home shopping services. Goods would be sold to the viewers if they would call in, and if they called in they would receive a discount for whatever good that they were to be buying. So instead of purchasing airtime for advertising from cable operators, they would pay the cable operators a percentage of the profits from the sales that they would make out of the advertisement that they would put out.

The infomercial, was the new car advertising form. These were 30 minute commercials in which sometimes would include celebrities, and these celebrities would help increase the number of people that would purchase the product.

Overall, there were many changes in the form advertising in the 1980's due to the change and improvements in technology. These improvements changed the way that people saw TV and gave them more control on what they wanted to watch. Also, thanks to Cable TV it increased advertisement and allowed more companies to grow and sell more of their products.

Sources:

http://adage.com/article/adage-encyclopedia/history-1980s/98704/