George Washington
Always conscious of his appearance and what it signified, president Washington set the tone for excellence. In the portrait seen here, Washington is seen wearing a somewhat plain, black garment, which reflects the idea that he was a leader elected by the people, not a king. He avoided wearing brightly colored, fine clothing that could have evoked a sense of royalty. In his public appearances, Washington wore clothes that suited his position and sense of duty to the American people.
Portrait of Washington made during his second term as president
Abraham Lincoln
A simple dresser like Washington and most of his predecessors, Lincoln had one key item that separated him from the rest: his stovepipe hat, which only added height to his six foot four inch frame. This hat became synonymous with Lincoln, although the top hat had been in style for a relatively long time already. It helped him to stand out amongst his political competitors, but it came at a cost: he was exceedingly easy to spot in a crowd. Lincoln survived an assassination attempt in 1864 when a bullet pierced through his hat, narrowly missing his head.
An illustration of Lincoln and his trademark hat
John F. Kennedy
John F. Kennedy was young, charismatic, and handsome, and he certainly dressed the part. Educated at Harvard, Kennedy wore a sharp, classic, Ivy League style that continued throughout his presidency. Known for his expertly tailored Brooks Brothers suits and cool sunglasses, Kennedy's image certainly was of help to him during his campaign. Although he kept it refined, his effortless stylishness sent a message to later presidents: step it up.
Conclusion
Although the popular styles of clothing have changed, the responsibility of the president to dress himself well has not. These leaders are constantly being watched and analyzed, so it is crucial for them to do everything they can to present a good image to the public.
The recent election raises a new question: whose style will we see in the White House in the coming months? Will Donald Trump proudly wear his Donald Trump Collection™ suits? Or will Hillary Clinton become the first female president and introduce another wrinkle into the history of presidential attire? We don't know for sure yet, but the country will be anxiously waiting.
Sources:
http://georgewashington.si.edu/portrait/dress.html
http://www.smithsonianmag.com/history/abraham-lincolns-top-hat-the-inside-story-3764960/?no-ist
http://www.gentlemansgazette.com/president-john-f-kennedy/
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